https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips daily 0.75 2023-12-29 https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips/the-importance-of-brand-development monthly 0.5 2023-12-29 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1632892794523-EM12WI5CO20RQH9UN17F/importance+of+brand+development.png blog - The importance of brand development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1632894426103-6V8PLZP1J02M6MGNLDUJ/mercedes+brand+strategy.jpg blog - The importance of brand development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1632895130401-8QGWMPPHZ2E2R84TGBRV/coca+cola+branding.jpg blog - The importance of brand development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1632895992925-F8859PFHIB0K9C3BFOU6/brand+positioning+definition.jpg blog - The importance of brand development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1632898073405-6TLW20HQ90VWH6PP60I1/Kate+Paratore+Perth+Brand+Strategist.jpg blog - The importance of brand development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips/what-is-brand-marketing monthly 0.5 2023-12-29 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1626073849694-AEMHAOBYM524OGDLHO2Y/what+is+brand+marketing blog - What is brand marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1626159187718-FG794JNZVAPO5KIQRMJX/the+basics+of+brand+marketing.jpg blog - What is brand marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1626162591429-XZQQS8SR07JV8T6Z2AKT/brand+marketing+strategy+perth blog - What is brand marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips/what-is-brand-strategy monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1624173733039-DF5GLYZ7JMAWNT7HLAZQ/what+is+brand+strategy.jpg blog - What is brand strategy? - What’s this fancy brand strategy thing you talk about? What do the world’s most powerful brands all have in common? Disney, Toyota, Samsung, Netflix, Google, Mercedes-Benz and Coca-Cola all have clearly defined and effective brand strategies, dedicated resources and drive to emotionally engage their audiences and win over the hearts and minds of their target markets. They know exactly what it takes to create unique brand experiences. To ensure their brands have an impact, they know exactly ‘who’ their brand is, ‘why’ they exist and what ‘values’ they need to live and express at every touchpoint in their business. They also clearly understand what motivates their customers and what it takes to meet their needs. They’ve successfully embedded their brands into their culture of their companies and when they communicate with their audience, whether its via social media or an advertising campaign, they do so in a creative and consistent manner. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1624175993692-NDZLDYZYMGG6PY3AB4XI/what+is+brand+strategy+perth.jpg blog - What is brand strategy? - Further, it should have the ability to enhance your customer experience, provide a cutting-edge competitive advantage and boost your financial performance by maximising your company’s profitability. Devising an effective brand strategy is not easy to develop if you do it on your own as it usually requires an external brand consultant with no pre-conceived ideas and a fresh outlook to create a strategy that takes your brand places. We, at Plump Marketing, develop a brand strategy that also includes identifying what the emotional needs are of your target audience segments and how your business meets these needs with key proof points (what you actually deliver for your customers that is true). A well-crafted brand strategy should be able to define how you position your brand against your competitors, identifying your strengths, distinctly set out your brand persona (personality traits), brand tone of voice, your brand values, what your brand archetype is and lastly what your brand promise is. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1624186146584-PRK6FG6J0ZU2EEJUEJTP/brand+strategy+involves+emotionally+connecting.jpg blog - What is brand strategy? - What Are the Benefits of Developing a Brand Strategy? 1. Helps Describe What Your Strengths Are A brand strategy is an effective means of identifying your company's strengths that gives it an edge against your rivals in your industry. It does so by highlighting areas of competitive advantage that a company possesses and then using these to develop a series of key messages that can be used across all your marketing channels and touchpoints to attract new customers. It is important to note that the strengths that are derived and developed need to align with your target market's needs; otherwise, they are not worthwhile promoting. Your unique strengths need to be something that your target customers are seeking. 2. Creates an Emotional Bond With Consumers and Humanises Your Brand A brand strategy helps your brand create an emotional bond with your audience, an imperative requirement for brands wanting to succeed and cut through in today’s highly competitive and digital marketplace. This is because consumers buy on emotion; they use their hearts, not their heads, when purchasing. They will buy on emotion and rationalise their purchase with facts. It is, therefore, vital that you engage with them emotionally. By knowing what your brand stands for, what you look like if you were a person, who you communicate to, and what your unique strengths are put you on the right path to success. A brand strategy that engages your audience emotionally humanises your brand when implemented with effective story-telling, marketing strategies and campaigns. Telling your brand story creates a level of authenticity and transparency that consumers crave. By knowing what your brand stands for, what qualities you want to be remembered for, what your brand personality is and what you promise your target audience, you have a specific brand roadmap that, once bought to life via engaging communications, will aid in customer acquisition, retention and sales conversion. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1624185990622-XY0A46PG7VQV08BKAS9B/brand+strategy+basics.jpg blog - What is brand strategy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips/three-key-criteria-for-judging-whether-a-positioning-is-right-for-a-business-or-brand monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1619077321468-1JMDRRREKHQV5L8Y1TPL/brand+positioning+effective+brand+strategy.jpg blog - Three key criteria for judging whether a new brand positioning is right for a business https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips/most-important-metrics-to-measure-for-marketing-return-on-investment monthly 0.5 2020-06-02 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1591078151896-WSINCV6UFZXVSKJN9NNR/plump-marketing-calculating-return-on-investment.png blog - Most important metrics to measure marketing return on investment. https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips/how-to-ensure-your-advertising-digital-marketing-agencies-perform-and-meet-your-kpis monthly 0.5 2021-07-24 https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips/how-to-build-brand-awareness-on-a-budget monthly 0.5 2021-07-30 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1591067401170-VZNONTFJYH0XPULBFK5P/Plump-marketing-brand-awareness-on-a-budget.jpg blog - How to build brand awareness on a budget https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1591067773962-ZJNDFNKFVDT3I5XZPJE1/plump-marketing-brand-awareness-tips.jpg blog - How to build brand awareness on a budget https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1591075679848-K8S75GJ5AWAKA6X3G5WY/plump-marketing-SEO-digital-optimisation.jpg blog - How to build brand awareness on a budget https://www.plumpmarketing.com.au/blog-marketing-advice-and-tips/grow-your-brand-and-standing-out-in-the-crowd-develop-your-business-value-proposition-and-usp monthly 0.5 2020-06-02 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1591080383769-UDEHV41SSMGATKLSM6S0/plump-marketing-develop-a-USP-and-value-proposition.png blog - Best trick to stand out - develop a USP and value proposition. https://www.plumpmarketing.com.au/new-folder daily 0.75 2021-09-20 https://www.plumpmarketing.com.au/new-folder-1 daily 0.75 2021-10-26 https://www.plumpmarketing.com.au/expertise daily 0.75 2023-12-29 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1626955170324-QNHKGBN3ILY3CNI9TYI8/plump-marketing-brand-development-positioning-strategy.png expertise - Brand positioning, development and strategy. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1626955865172-RFGDFSRKKIUNN714AU6I/plump+marketing+digital+advertising.jpg expertise - Digital advertising plans and optimisation. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1588921872742-YF49H4UCZEVF1AHXDTHB/CX+image.png expertise - Strategic marketing and customer growth plans. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1588833440244-S6QJWUZQKH6Z7Z1RZHRX/jr-korpa-jy6BJNpEPHI-unsplash.jpg expertise - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1625898650606-CJEA2FL750UFP3FJRDCQ/Brand-development.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1625898718578-H3CJR4OKHOEJBOKFLBIL/Plan-for-growth.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1625898808874-79G041FU6CRTADIE14UV/Campaign-planning.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1625898916851-SZQ8QXZU9MTCBCN73OSX/Outsourced-marketing.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1629090733710-E9NO0PUQG51J00YHO5GF/1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1629090878802-RPEKT930Z9Q11F8T804Z/2.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1629090996816-0YMYIIKUAM19WMP7A54M/3.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1629091095872-M1AOW7S6CPDTDBDOFCTX/4.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1629091183332-JCNIMX6R1YOT1DUFZK49/5.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1629091818617-FJRBSN2T11ZJTOBPFE1W/6.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1626242231630-V2NESDGVGJ6UPLJQGPQV/andrew.png Home - Make it stand out Jason Waller CEO https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1626767270358-3JVW1VASPH4SPOK1Q56H/andrew-egan.png Home - Make it stand out Andrew Egan Managing Director https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1626242545198-6SJHZNHXWR9640RYFK9F/catherine+holzheimer.png Home - Make it stand out Catherine Holzheimer Head of Marketing https://www.plumpmarketing.com.au/testimonials daily 0.75 2024-12-30 https://www.plumpmarketing.com.au/contact daily 0.75 2024-09-08 https://www.plumpmarketing.com.au/marketingcoaching daily 0.75 2023-12-29 https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1632124509995-CE6UBA8ZWWU61JUB5Z7X/marketingadvice.png 1:1 coaching page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb15a95df7b11057f8d8f29/1632131182684-6NLJHKNT0HXLLQTT79HF/Perth+brand+consultant+.png 1:1 coaching page - 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